Sunday, April 18, 2010

As YouTube would say, 'broadcast yourself.'

My social media professor has provided my class with two sites to study that help with press releases and communications campaigns that I thought I'd share. PRNewsWire definitely has a lot of offer, for a price, while some of PRWebDirect is free.

From PRNewsWire's official website:

PR Newswire provides our customers with the greatest opportunity to engage their target audiences through:
  1. the largest network of media, bloggers, and Web sites
  2. the highest-trafficked and most search-engine referred Web site in the industry
  3. the most comprehensive social media sharing capabilities and search engine optimization for all press releases
  4. unparalleled multimedia production and distribution capabilities
From PRWebDirect's official website:

For a fraction of the cost of traditional press releases or internet advertising, you can send your news release through PRWeb and accomplish the following:

  1. See your news on top-tier news sites like Yahoo! News
  2. Increase your visibility and rankings in search engines like Google
  3. Get your news to top journalists and media outlets
  4. Drive qualified, ready-to-buy traffic to your Web site
If I had enough money and I was writing a press release and wanted to make sure it got out to everyone, I'd get the most expensive package because the offers on these sites are great. If I had to write a press release right now as an undergrad in college, I'd click the "free publicity" link on PrWebDirect.

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